Chupa Chups is one of the famous candy brands in Spain with its retail system in more than 150 countries around the world. Today, Chupa Chups has become too familiar to users from children to adults. To have the success today, Chupa Chups Confectionery Company has constantly researched and produced delicious, quality candies with many different flavors to meet the needs of many customers. The impression that Chupa Chups brings not only from the products but also from the name and logo of this candy brand Chupa Chups also leaves a lot of impression on customers. To build an image for himself what Chupa Chups did and the meaning behind. What is the Chupa Chups logo that attracts viewers? Let's learn about the brand Chupa Chups through the article below.
Learn brand Chupa chups
Chupa Chups was founded in 1958, by Eric Bernat. Get the idea of a "bonbon with a stick" candy when a mother scolds her baby for having sticky hands from melted candy.
Within five years Bernat's candies were sold in more than 300,000 stores across Europe. Sadly, using traditional wooden sticks to attach to Chupa Chups stopped production because of shortage of wood in Spain they started using plastic sticks instead.
In 1970 Chupa Chups went international starting with Asia and Australia, soon followed by North America and the rest of Europe.
In 2003 more than 4 billion Chupa Chups lollipops were sold to 150 countries
In 1991, Bernat ceded control of "Chupa Chups" to his son Xavier. The Smint subsidiary was established in 1994
In June 2006 the company was acquired by the Italian corporation Perfetti Van Melle
Chupa Chups logo meaning
Most people are surprised to learn that Chupa Chups's distinctive chrysanthemum logo was designed in 1969 by the famous surrealist designer, Salvador Dali. After Bernat introduced his idea of a more popular logo, it took Dali an hour to paint on a piece of paper what became the foundation of the Chupa Chups logo.nowadays. When looking at the logo, the user will immediately see the main yellow color used to impress and attract young children, stimulating them to play and use the products and services of this candy company. The yellow color is designed simply by Dali with the intention of being the yellow of the flag of Spain to remind users that this candy company originated in Spain. One of the specialties of this confectionery is the meaning of the brand name, "Chupa chups" is the name taken from a verb in the Spanish chupar, meaning "to lick or suck" here. Users see the profound meaning in the name that this famous candy brand wants to convey.
Salvador Dali
