Although many people know that Fanta was originally a sibling to Coca Cola - the world's most popular soft drink, few of them knew the origin of the orange drink related to Nazi Germany. The number is that after the 1941 Battle of Pearl Harbor - the event that brought World War II to American soil, Coca Cola decided to stop transferring its secret syrup to Germany. That means Max Keith, director of Coca Cola in Germany will no longer have the ingredients to create this very popular soft drink. However, Keith is determined to keep Germany in soda, and he makes full use of all the ingredients in hand, including products from a local cheese factory, leftover apples after processing to winemaking and a mountain of roads. As a result, Fanta was born and quickly spread throughout Germany. After the war ended,

Interestingly, people not only consider Fanta as a beverage, but also as a food additive. Because there was sugar in Fanta, a scarce spice at that time, many housewives mixed Fanta into a stew or soup, of course not having enough sugar.

The meaning of the Fanta logo

During an idea meeting, the chairman of the board of Coca-Cola asked his team to use the word "Fantasie", which is the German word for fantasies. Then the Fanta logo was born.

Through years of changes and improvements, the current Fanta logo is an orange circle, stylized blue Fanta lettering, and a green leaf representing products that are environmentally friendly and of natural origin.

Since a strong resurgence from the 90s back, Fanta has always been in the top 10 most popular drinks in the world, surpassing a series of famous competitors such as Tango, Mirinda, Slice, Sumol, Crush or Tropicana Twister, with over 100 different flavors. The story of the birth of Fanta is considered a documentary film about the struggle for survival from war to peace.

 

Max Keith